The impact of social media marketing surpasses nearly every aspect of our daily lives. Our work, education, politics, breaking news, and so much more are influenced today more than ever by social media marketing.
Many popular social media marketing platforms started as a way to stay connected with your personal and professional network. Today, social media marketing has evolved into a powerful way for brands to connect with buyers and engage in two-way conversations instantaneously. If your website design isn’t incorporating social media marketing you are missing out on a big piece of the pie!
Social media marketing is one of the most efficient and cost-effective channels to connect with your audience. Based on data from Social Media Today, the number of social media users has rose in the last year by 176 million and this number is expected to continue to increase. 67.4% of internet users worldwide will use a social network this year, and research from Social Media Today shows that 12 new active mobile social users join every second.
Because of the rapid rise and prevalence in our modern culture, social media marketing has become a global phenomenon and it’s now a status quo in a business’ digital presence. Users expect to see their favorite brands on social media. And that’s why social media marketing plays a critical role in the success of every business and organization.