There are two major functions to search engines. The first is to crawl the websites and build an index. The second is to provide search users a ranked list of the websites they have determined to be the most relevant to the search.
Today, hundreds of factors influence the relevance of a website. Google, the king of the web plays a significant role in whether or not your website is found. Search Engine Optimization (SEO) is vital today. An important aspect of the SEO is making sure your website is easy for both users and search engine robots to understand.
SEO helps the engines figure out what each page is about, if it is relevant to what the user is searching for, and how it may be useful to that user.
We understand both the abilities and limitations of search engines. This understanding allows us to properly build, format, and annotate your web content in a way that search engines can digest it.